Google’s tip for video marketing
Google basically told marketers to ‘go away’.
After watching 2,000 video ads, they told marketers to leave the platform…
Why?
👏 Test, 👏 test, 👏 test.
Test what works on TikTok and Instagram, and test it on Youtube. 🧪
Test what works on Youtube and test it elsewhere.
Short portrait video is now watched in the same way on TikTok, Youtube, Instagram and LinkedIn. 🤳
What’s working on one platform might work just as well (or better) on others.
However, the audiences may be different. 🥸😎🤠
What works to professionals on LinkedIn might not work with gamers on Reddit, so take into consideration who you’re targeting before throwing budget into a platform.
Source: ThinkWithGoogle
