Create content that connects
Google gave this advice to marketers:
Make them ‘lean-in’.
But… what does that mean?
Unlike long-form widescreen video content, shorts are a “leaned-in, participatory experience”.
Your marketing shouldn’t be passive.
Make it participatory.
If you make your content for TikTok, Youtube Shorts, Instagram Reels and now LinkedIn, your viewers are already more engaged.
How to make the most of this?
Be friendly, ask for a comment, a share or a like before they swipe away.
It’s in your best interest, and theirs. Why?
They’ll see more content like yours, and you’ll reach more audiences like them.
Source: ThinkWithGoogle
