The portrait video ads hook
Learn from Google
Google confirmed your video ad is dead without this. 💀
(And it only takes seconds to get right).
Google’s AI watched 8,000 video ads, just to prove a point. 👀
You need a 👏 strong 👏 opening 👏 hook.
Here’s how:
It’s all about giving viewers a reason not to scroll past your content. 🤳
✅ 1. Pique their interest for just a second
✅ 2. Pay it off quickly
✅ 3. Promise more.
For example:
The most popular YouTuber, MrBeast, does this extremely well.
Tell your audience what they’re going to experience (1), then show it to them right away (2), before continuing to list what else is coming up in the video (3).
That way, the big promise is already paid off to build trust 😃 and excitement that there are more dopamine hits to come. 😃😃😃
Your ads can and should work the same way.
If you want help with your ad campaign, let’s talk.
Source: ThinkWithGoogle
