55% of customers do this
Your customers are on Youtube, in store
55% of shoppers watch Youtube while they’re shopping in store.
But, why?
Google surveyed over 24K people to discover their in-store shopping habits. 🛍️
A repeating use case that surprised Google were customers ditching shopping lists for rewatching a video to find the product they saw earlier, be it DIY tools or recipe ingredients.
Video also helped increase customer confidence, with titles like ‘how to talk to a mechanic’ 🧑🔧🧑🔧 or ‘picking paint colours’. 💅
Google’s takeaway? While shoppers are looking for authentic reviews, there’s space here for marketers too. 😎
Shoppers researching products online will find your videos on their journey to find the right product for them, and return to those recommendations even in brick-and-mortar stores. 🤯
