Google basically told marketers to ‘go away’.

After watching 2,000 video ads, they told marketers to leave the platform…

Why? 

👏 Test, 👏 test, 👏 test.

Test what works on TikTok and Instagram, and test it on Youtube. 🧪

Test what works on Youtube and test it elsewhere.

Short portrait video is now watched in the same way on TikTok, Youtube, Instagram and LinkedIn. 🤳

What’s working on one platform might work just as well (or better) on others.

However, the audiences may be different. 🥸😎🤠

What works to professionals on LinkedIn might not work with gamers on Reddit, so take into consideration who you’re targeting before throwing budget into a platform.

Source: ThinkWithGoogle

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