People are skipping your video ad
Your video ad isn’t being watched
… because it’s… too good? 🤷♂️
After watching 2,000 Youtube Shorts ads, Google’s Creative Works found…
When viewers can swipe past an ad, they will. 🫥
The antidote? 🧪
Don’t look like an ad. 🤯
Here’s how:
Ads made for the Shorts or Reels feed should use phone footage to blend in to give you a fighting chance of being watched for a few seconds. 🤳
And think about it.
If you’re swiping through videos, you might not even allow an ad to speak a word before you’ve scrolled on, because it LOOKS like an ad. 🥱
Test it.
“Some of the best ads are UGC picked up or sponsored by brands”.
73% of Youtube viewers trust influencers more than major celebs. 🤩
Let that sink in.
Source: ThinkWithGoogle
