Creating content on holiday
To post or not to post?
Should you post to Linkedin when on holiday this Summer? ☀️
I studied 20 posts from Linkedin'ers on vacation to find out. 🧐
Analysis time
I make video and graphic design content, so I'm genuinely intrigued how others approach this annual conundrum.
I compared the reactions on their posts to those before and after.
The results are in, and…
Oh.
Holiday posts get 2.4x reactions. 🤯
Let’s break that down
Compared to posts AFTER holiday, holiday posts get 2.9x more reactions.
Compared to posts BEFORE holiday, holiday posts get 4.9x more reactions.
So, what's going on here?
From these 20 people, holiday posts are usually a break from the norm.
"...was going to wait until returning to work to post this, but..."
👆 Holiday posts have some urgency. This post must be super important if they're posting it on their time away!
"...for the first time, I have no worries or concerns about work..."
👆 Many holiday posts serve as inspiration to others in their network.
"I'm currently on holiday in Tokyo sick as a dog with what feels like the flu, but ain't nothing gonna stop me from publishing my weekly Friday newsletter."
👆 and some just scream commitment to their followers.
So, what’s the answer?
So, to answer the question, YES. It seems posting on LinkedIn on holiday is beneficial. 😮
But, should you? 🤔
Or, a different question:
If someone you follow posts “I’m currently on vacation, but...”, should you like their post?
