Cut to the point

You’re losing a third of your audience. 🫠

Look at the Youtube retention graph of these six videos. 👇

(😄 These are from my videos ~1K+ views.)

(🧐 Retention graphs show what % of the audience that clicked on the video are still watching at that time)

The green circle indicates when the video mentions the subject of the video. 🟢

For instance, a travel video starts with 10 seconds driving in the car 🚗, before cutting to "here we are in Atlanta!" 🟢

Or a music video that spends 15 seconds with a story setup 📕, before the song. 🟢

Most videos that don't start instantly with what the viewer was expecting show a dramatic drop-off in retention. 📉

These videos lose at least THIRD its audience in seconds. 🤯

Apply this lesson to ALL your content, whether it's video, blogs, or podcasts.

Get to the point, or start with a trailer showing what's to come. 🤌

Cut. to. the. point. ⚠️

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