You’re losing 33% of your audience
Cut to the point
You’re losing a third of your audience. 🫠
Look at the Youtube retention graph of these six videos. 👇
(😄 These are from my videos ~1K+ views.)
(🧐 Retention graphs show what % of the audience that clicked on the video are still watching at that time)
The green circle indicates when the video mentions the subject of the video. 🟢
For instance, a travel video starts with 10 seconds driving in the car 🚗, before cutting to "here we are in Atlanta!" 🟢
Or a music video that spends 15 seconds with a story setup 📕, before the song. 🟢
Most videos that don't start instantly with what the viewer was expecting show a dramatic drop-off in retention. 📉
These videos lose at least THIRD its audience in seconds. 🤯
Apply this lesson to ALL your content, whether it's video, blogs, or podcasts.
Get to the point, or start with a trailer showing what's to come. 🤌
Cut. to. the. point. ⚠️
