Customers distracted?
Hey, look here
Your phone is probably on your desk right now, if you’re not already holding it. 🤳
If you’re busy working, you’ve probably got Outlook/Gmail open, a calendar app, Slack/Teams. Maybe Linkedin too, and Spotify? 🔊
If this is your base level, imagine what your business has to compete with when your customer stumbles across your ad, video or social post. 🫨
One more pop-up and they’re gone. 🚶♂️➡️
Everything is out to distract your potential customers, and it’s your job to create a compelling reason for them to stay with you a moment longer. 📈
Define your enemy
Every productivity app, mandatory work app, bloatware and phone notification is collectively pinging once every 10 minutes. 📣
👉 So, your company has a maximum of 9:59 minutes before the next potential distraction.
If you’re B2B, workers also say they feel more focused in the morning. 🌅
👉 So it may be easier to grab their attention later in the day.
Your enemy is whatever pulls your customer away from your content. 🚶♂️➡️👹
It’s time to fight back. ⚔️
Play the game
Assuming potential B2B customers are more active after lunch (1pm-5pm), that’s 24 x 10-minute potential attention-grabbing slots.
Plenty, right? 🤷♀️
Half of your job is luck that another distraction doesn’t come along. But you have to be in it to win it. 🤩
But, for the sake of luck being against you, let’s rule out 50% of the opportunity. That leaves you with 12 chances a day at grabbing your customers’ attention. 🤔
We also know customers spend an average of 13 hours a day looking at a device that your product/service could appear on. That’s about 30 minutes for every hour. So, we can safely halve those stats again down to six chances a day. 🧐
The maths is pretty wonky, but hopefully you get the point.
You have six chances today to grab each potential customer’s attention. So let’s make some content that doesn’t just count as ‘reach’, but holds their attention. 👀
Ready to grab your customers’ attention?
🗓️ I’m hosting a webinar on 11th Feb 2025 to give you pointers on how to create video content for a highly-distracted world.
And the answers might not be what you think. 🤔
See you there! 👋
